International Cardiac Alliance
Annual report design
Overview
Role: Concept designer
Timeline: 4 months
Tools: InDesign, Photoshop, Illustrator, Figma
What I learned:
How to work with leadership team
Manage client feedback
Manage relationship with printer
Set up files and adjustments for digital printing
Delivering press ready files for printer
Question: How can their annual report represent their company?
I Interviewed a co-founder and learned: The International Cardiac Alliance (ICA) – formerly known as the Haiti Cardiac Alliance (HCA) – is a non-profit organization celebrating its 10th anniversary. This annual report is meant to show their mission, celebrate what they’ve accomplished over the last 10 years, and highlight their name change from HCA to ICA.
Want a professional design to speak to investors
Changing the name from HCA to ICA
Their 10th anniversary
My design process:
Themes:
Future. This idea came from looking forward for the ICA. Since it was their 10th anniversary, this theme was meant to highlight how the organization would be here in the future doing great things. The fonts feel and give off a futuristic feeling.
Page examples:
Cover:
Inside pages:
Energy. Energy from the collaborative efforts with movement and a cultural tone. Inspired by impactful and big typography to help make a statement.
Page examples:
Cover:
Inside pages:
Fusion. A fusion of people coming together to help each other move forward. Using the mixing of paint as a way to symbolize fusion and coming together. The paint adds movement to the design to make it pop so it feels fun and interesting to look at. Taking inspiration from big type and a focus on the patients and doctors who go through and have been helped by the ICA.
Page examples:
Cover:
Inside pages:
10. A celebration of the 10th anniversary and the continuation of HCA/ICA. This theme focuses on the celebration of the ICA’s evolution. Using earthy colors to show its connection with the world and sharing colors with the imagery used. Inspired by a safer approach to the designs with more of a focus on what they are saying rather than one on the designs.